http://search-industry-news.com The Search Resource that knows Search Fri, 25 Jul 2008 07:21:42 +0000 http://backend.userland.com/rss092 en Page titles, metadata and metakeywords are all important elements in their own way when it comes to search engine optimization.  They are also relatively simple to develop and implement, however, not everyone employ these elements correctly.  I have put together a quick cheat cheat that outlines everything from maximum character length to ... http://search-industry-news.com/seo-best-practice-for-page-titles-metadata-and-metakeywords/ Creating and implementing a keyphrase strategy is both the most complex and important part of the search engine optimization process.  An effective keyphrase strategy will elevate website traffic and conversions if applicable.  However, search engine optimization techniques that ignore keyphrase strategy or implement a weak strategy can be a waste ... http://search-industry-news.com/keyphrase-strategies-and-why-they-are-important/                 During the late 90’s it may have seemed as if the market was already flooded with search engines.  Still, two graduate students from Stanford University thought their idea would help retrieve relevant information from searches better than any of the existing technologies.                 The idea behind their search engine algorithm ... http://search-industry-news.com/a-brief-history-of-the-search-engine-part-3-google-who/                 With the advent of spider-created catalog files, came the birth of several search engines.  One of the first engines was introduced by the creator of the “WebCrawler” bot, also called “WebCrawler.”  The search engine was later sold to America Online who later sold it to Lycos.   As time passed, ... http://search-industry-news.com/a-brief-history-of-the-search-engine-part-2-enter-the-search-engine/                 During the mid to late 90’s, the world wide web’s popularity grew exponentially, as did its virtual wealth of information.  However, this data was becoming lost in the vastness of its online environment.  Developers were quick to recognize this problem, and find a way to organize the world’s data ... http://search-industry-news.com/a-brief-history-of-the-search-engine-part-1-a-problem-and-a-solution/ Behavioral Targeting is a method of advertising used by online marketers to increase the effectiveness of their online marketing campaigns. Behavioral targeting allows marketers to deliver a relevant branded message to a specific target audience.  The concept behind this marketing technique is to track an internet user’s behavior and then ... http://search-industry-news.com/what-is-behavioral-targeting/ When starting any online marketing initiative it is vital for marketers to review the level of competition in the search landscape and analyze what tactics specific competitors are deploying. With many ways of advertising online, ranging from organic search engine optimization to sponsoring sections of industry relevant websites it is ... http://search-industry-news.com/why-competitive-research-is-important-for-search-marketing/ Many search engine users do not realize that the search box within each search engine allows for shortcuts to be entered when performing a search to aid in finding the information a user is looking for more efficiently. Below is a list of Google shortcuts that you can incorporate into ... http://search-industry-news.com/google-search-shortcuts/ An XML Sitemap is used to communicate to search engines the URLs that exist on a website and that are available for crawling. The communication that takes place between a website and the search engine is called 'sitemap protocol' and it is typically in XML format. The sitemap protocol was ... http://search-industry-news.com/what-is-a-xml-sitemap/ A Robots.txt file is simply a file that is placed on a website’s server with the intention of telling the search engine spiders not to crawl and index pages or sections of a website that would be otherwise publicly viewable. A few suggested ways to use a Robots.txt file are: 1. To block ... http://search-industry-news.com/what-is-a-robotstxt-file/